Design your website with the outcome in mind

Learn the secrets that other business owners have learnt, to double their business in 6 months...

What is an effective website? This depends on the outcome that you want to achieve, which should relate to your business strategy. It may be that you want to sell your products directly over the internet, or you may want to generate sales enquiries. If you are willing to spend a little time and effort to understand the internet and e-marketing, the rewards will be substantial.

Having an effective website requires much more than a pretty design and clever technology, although these are important elements in its production. Your website needs to be an impressive shop window with your best sales person there to greet your visitors.

What to Do if your Website isn't Making Money?

Your website should be working hard for you by bringing in new customers, selling products (if it's an online store), and getting repeat business from existing customers.

The AIDA Principle

The AIDA Principle is a proven model used in all types of marketing  - print, online, TV, radio etc. You need to include each of the four elements of AIDA in your website if you want your website to deliver results.

A- Attract

I - Interest

D - Desire

A - Action

What is your product or service and what does it do?

What problem does it solve? What benefits does it offer?

What are the 'must-have' factors? What makes it special?

What outcome do you want? Phone enquiry, email enquiry, online sale?

Veritee can help you define your strategy and develop or revitalise your website following the AIDA Principle, so that it delivers substantial benefits to your business far in excess of your investment. Contact us now for a FREE consultation.

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"The people at Veritee have a unique ability to turn technical language into ‘laymans’ terms and deal with you in a patient and professional manner at all times."

Cathy Rowbottom
Maestro

"WOW !
What a change from my original site!!"

Malvern Parker
Professional Computer Services

"When you work with Veritee and Janet Helft you get great service (with a good dose of humour and patience!), a great product and plenty of tips and helpful advice. Janet designed a solution that perfectly matched the image I wanted to project."

Hazel Morley
HM Training

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“If you are looking for someone to help you get more from your web site then it would be worth your while contacting Janet. Janet is extremely knowledgable and has a very practical and flexible approach. Her experience in the world of business means she understands what you need and will only offer you solutions that will work for you.”

Valerie Heritage
The Communication Challenge

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